Our Beginnings

America’s sport coaches are currently underserved because of the volunteer nature of many sport organizations. A few regional or sport specific entities offer only portions of what coaches need educationally and professionally to grow and expand.

The Institute was founded in 2003 out of a perceived need for an organization that will take charge of the educational needs of coaches and further professionalism in coaching.

The Institute is a leading provider of sport specific and general coaching education and will also create a leadership training center for professional, interscholastic and youth sport coaches. By providing unparalleled training opportunities, the Institute provides sport coaches the tools they need to continually improve their coaching.